PR & Marketing Head

Responsibilities

PR and Marketing

• Assisting the top management in the development and implementation of promotional strategies across all marketing channels
• Overseeing all marketing activities related to advertisement and sales promotion
• Analyzing the market to identify the target audience and current market trends
• Assessing [the product/service] to determine if any adjustments are needed to match customers’ demands statistics
• Ensuring a positive public image and consistent media coverage of our company’s initiatives/programs/actions and objectives
• Managing a team of Public Relations Specialists and assisting in the creation of press releases and social media posts that preserve the organization’s reputation
• Responding to media inquiries for information release
• Building impactful public relations strategies that shape the public perception of the organization
• Maintaining strong connections with media representatives

Branding

• Analyze the market to position the brand and identify the insight of target customers.
• Planning a positioning strategy.
• Ensure harmony between the brand personality and the company’s vision, mission, goals and strategies.
• Come up with ideas for the brand communication campaigns.
• Anticipate risks to take timely measures.
• Monitor and report the campaign effectiveness.

Digital Marketing

• Develop and execute digital marketing strategies to drive brand awareness, increase website traffic, and generate leads.
• Monitor and analyze key performance metrics, such as website traffic, conversion rates, and make data-driven decisions to optimize campaigns.
• Manage and optimize digital advertising campaigns across various channels, including search engine marketing, social media advertising, display advertising, and email marketing.
• Stay up to date with industry trends and best practices in digital marketing and implement innovative strategies to stay ahead of the competition.
• Collaborate with cross-functional teams, such as sales, and IT, to align digital marketing efforts with overall business objectives.
• Conduct market research and competitive analysis to identify opportunities for growth and development.
• Stay informed about relevant laws and regulations related to digital marketing and ensure compliance in all activities.

Requirements

• Bachelor’s degree in a relevant field such as Marketing, Public Relations, Communications, Journalism, or similar
• 5+ years of experience in marketing, digital marketing or public relations managerial roles
• Outstanding analytical skills being able to foresee challenges and come up with solutions
• In-depth understanding of social media
• First-class written and spoken communication
• Communicate fluently in English.
• Budget management skills
• Proficient in Microsoft Office and project management software

Working location: 4th Floor, Saigon Centre, 65 Le Loi Boulevard, Ben Nghe Ward, District 1, Ho Chi Minh City
Please apply your CV via email: recruitment@yuanta.com.vn